YDL.

CRM & Ops, Powered by Data

Data-backed journeys and efficient processes, driving sustained growth in retention and ARPU.

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Yordy Diaz Leyva headshot

Hey there, I’m Yordy, your CRM & Retention Strategist with a strong Operations and Product focus in iGaming.

For 8+ years I’ve built and run growth engines end-to-end: shaping product roadmaps, launching acquisition & lifecycle programs (email/SMS/push/in-app), and tightening operations (process frameworks, 99.9% uptime, ~15% PSP savings).
I design journeys and operating models that scale across mature and emerging markets, delighting users and delivering measurable, compliant results.

See My Work

My Services

CRM & Retention Strategy

Automated onboarding, engagement, and win-back journeys driving retention increases of 25–50% and LTV uplifts.

Operations

Own daily ops across Tech / Product / CRM / Marketing / Support / Compliance; process frameworks, vendor & risk governance.

Lifecycle Automation

End-to-end email, SMS & push flows from onboarding to reactivation, tailored to each lifecycle stage.

Acquisition & Growth

PPC, programmatic, affiliate and sponsorship campaigns that lift GGR 30–40% MoM and reduce CAC by 10–15%.

Market Entry Advisory

Go-to-market planning: licensing, tech & PSP integrations, KYC/AML flows, and P&L management.

Data & Analytics

Live KPI dashboards, A/B testing roadmaps, attribution models & forecasting to optimize marketing spend.

Team Leadership

Recruit, mentor and scale CRM teams; run cross-functional workshops & MarTech platform onboarding.

Recent Clients

Let’s Talk Growth

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