I turn customer data into double-digit retention and ARPU gains.
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Driving double- and triple-digit lifts in retention, engagement and revenue by blending data insights, strategic roadmaps, creative offers and marketing automation.
Whether in mature or emerging markets, I build customer journeys that scale, delight users and deliver measurable business impact.
Automated onboarding, engagement, and win-back journeys driving retention increases of 25–50% and LTV uplifts.
Predictive micro-segmentation frameworks for laser-focused offers with 35–45% open rates and 10–25% CTR.
End-to-end email, SMS & push flows from onboarding to reactivation, tailored to each lifecycle stage.
PPC, programmatic, affiliate and sponsorship campaigns that lift GGR 30–40% MoM and reduce CAC by 10–15%.
Go-to-market planning: licensing, tech & PSP integrations, KYC/AML flows, and P&L management.
Live KPI dashboards, A/B testing roadmaps, attribution models & forecasting to optimize marketing spend.
Recruit, mentor and scale CRM teams; run cross-functional workshops & MarTech platform onboarding.
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